LISA O’SHAUGHNESSY FOUNDER OF ALWAYS STYLISH

My Sustainability Charter

“I am wearing clothes that fit better and I’m getting dressed with ease. With now probably 50% less in my closet - but I’m wearing all of it. ”

— Dom, Client

Sustainability & Style

When I first entered the clothing industry as a fashion designer, the pace was slower and more considered, with many brands still producing in the UK. However, as fast fashion took over, production moved overseas and designers were pressured to create constant newness. This shift has had a negative impact on both the environment and garment workers. Today, fashion is seen firstly as one of the world's biggest polluters, rather than a creative industry full of skilled people.

But it does not have to be that way. Choosing quality over quantity and pre-loved pieces can help turn back the fast fashion clock. Today as a personal stylist, my role is not to encourage excessive purchasing but to help you make thoughtful choices and build a wardrobe of versatile pieces that truly work for you.

I considered pursuing a sustainability qualification, but soon realised that my practical experience and industry knowledge already surpass most short courses. Instead, I stay informed by connecting with former colleagues and industry leaders who are driving meaningful change. Passing these insights on to my clients.

Informed Stylish Choices

Sharing My Knowledge
I can for those who are interested recommend brands with B Corp status, or those taking a more ethical approach. Though it’s worth noting that some brands who are perceived as ethical produce in the same factories as those with poorer reputations. While I may not know every brand’s exact manufacturing details, I can make informed guesses about shared production.

Leading by Example
My wardrobe is not overflowing, but it works for my lifestyle. Some clients need more clothes than I do, others less. The goal is a wardrobe that works as hard as my clients do, covering every occasion.

Maintenance
Polishing shoes, using the right hangers, and caring for your clothes, makes a huge difference to their longevity and appearance.

Maximising Wardrobes
I help clients make the most of their current wardrobes by offering fresh styling ideas and bringing long-forgotten pieces back into rotation. Simple alterations can also breathe new life into garments.

Charity Donations
Where possible, I suggest specific charities that help dress men and women in need, supporting their return to work.

For women: Dress for Success and Smart Works.
For men: Suited & Booted.

Encouraging Mindful Purchases
I guide clients toward thoughtful purchases that align with their style and lifestyle, prioritising quality over quantity. Even when buying secondhand, knowing what suits you is key.

Many clients tell me they now have fewer clothes but wear all of them.

By sharing my knowledge, I help my personal clients make informed decisions. If you would like to learn more reach out using the button below.

Get In Touch

Personal Styling Services