Lisa O’Shaughnessy founder of Always Stylish.

“I wearing clothes that fit me better and i’m getting dressed with ease. With now probably 50% less in my closet - but I’m wearing all of it. ”
— Dom, Client

My Sustainability Charter

recycling clothes into a cardboard box

An Educated Approach

Having worked in fashion design, manufacturing, and styling since 2000, I’ve witnessed profound changes in the industry—most of them far from positive. When I began, the pace of design was slower from high street to high end, with only a few collections per year, allowing time for true creativity and innovation. Much of the production was UK-based and supported by a wealth of skilled craftspeople.

However, as fast fashion took off, production moved abroad, and high street designers were pressured to produce constant "newness." In reality, this often meant minor variations of existing designs, driven by ‘here today gone tomorrow’ micro trends.This shift had a profound impact on the environment, and today, fashion is one of the most polluting industries in the world, according to the UN Conference on Trade and Development (UNCTAD).

To make my styling services more sustainable, I considered pursuing a short course sustainability qualification. However, my practical experience and industry knowledge already exceed what most courses offer. To stay informed, I connect with former colleagues and industry professionals who are driving meaningful change, which I pass on to clients.

Keep scrolling to see how clients can make changes.

B Corp logos

Empowered to Make Informed Choices

Sharing My Knowledge - If a client is interested, I can recommend brands with B Corp status or those adopting a more ethical approach. Many clients avoid certain brands, mistakenly believing this automatically equates to supporting fast fashion. However, it’s about finding balance—boycotting some brands entirely can inadvertently cause severe hardship for garment workers.

Interestingly, some brands perceived as ‘acceptable’ are produced in the same factories as those with less favourable reputations. While I may not know precisely where every brand manufactures its clothing, I can often make an educated guess about those likely share production facilities. Thoughtful purchasing decisions can encourage brands to reevaluate their strategies, making considered buying a more impactful approach than outright avoidance.

Leading by Example - My wardrobe isn’t overflowing with clothes. Like many, I’ve had to adapt to fluctuating weight and enjoy incorporating both new and vintage/pre-loved pieces. I can if asked guide clients in creating a curated, versatile wardrobe that reflects their unique style and individuality—without unnecessary excess.

Maintenance - Small details like polishing shoes, using the correct hangers and generally looking after your clothes makes them last far longer.

Maximising Wardrobes - I help clients make the most of their current wardrobes by offering fresh styling ideas and often putting long forgotten items back into service. Additionally suggesting simple alterations to breathe new life into garments.

Charity Donations - Where possible, I advise specific charities to donate to. Often for organisations that help dress men and women in less fortunate circumstances, to support their efforts to return to work.

Encouraging Mindful Purchases - I guide clients in making thoughtful purchases that align with their style and lifestyle, emphasising quality over quantity. Even when buying secondhand you need to know what suits you, otherwise you are pushing the problem around.

Many clients tell me they now have fewer clothes, but wear all of them.

By sharing my knowledge, I help clients make informed decisions and avoid excessive purchasing.

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